Apr
25
2018

Radioshack to close 1100 stores, company future in doubt?

Last week it was reported that the Radioshack/Netflix snafu was the biggest issue facing the struggling electronics retailer. It seems that bigger issues are on the horizon. On Tuesday, March 4th, 2014, Radioshack stated that it will close 1100 stores. This will affect approximately 20% of their retail locations.
CNN Money reports that store locations that had been open for at least a year struggled last quarter, with sales at those locations decreasing by 19%. The closing of 1100 stores is a cost cutting initiative that will remove stores that were projected to lose money over the next year.
Radioshack will still have a sizable brick and mortar presence following the downsizing. They currently have 5200 locations, the downsizing will leave them with 4000 retail stores, 900 of which are franchises. To compare, Best Buy, one of the top electronic retailers in the country, has around 1400 locations.
Radioshack stock fell a little over 15% Tuesday afternoon, reflecting investor concern over this downsizing plan. However, the stock is still trading at a higher price than some of the lowest points of the last year.
This is no doubt a setback for Radioshack, but it does not spell the end for the retailer. Their recent Super Bowl ad presented a redesigned and re-branded Radioshack that was coming out of the 80′s. Snappy advertising, trimming the fat of retail locations, and more promotions like the ongoing Netflix 6 free months promotion are great way to help the company return to profitability.
The key is effective implementation. It is imperative that Radioshack actually recreates themselves and provides true value to customers, rather than simply saying that they are. Time will tell if cutting back on these unprofitable locations will be the beginning of a turnaround or the beginning of the end for Radioshack.

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Apr
24
2018

Methodical content preparation vital to website development

The appearance of well-formatted editorial calendars can reveal more than one’s ability to adhere to blog organization; these planning tools could become the unchallenged content champion which propels much needed visitors to your growing business blog, sans wasted energy. This is accomplished with ingenuities at your everyday disposal, even. As innumerable business-related activities take place during peak times of your year, leveraging your editorial calendar to reflect changes in season or trends in marketing is monumental, perhaps even mandatory.
Simply put, you’ll learn to seamlessly control the upward or downward trends of your blog simply by delegating the time and effort in creating wonderful editor calendars which plan when, what and how your content will be published. Here is how to build a successful blog editorial calendar from scratch.
Pick Your Format
Whether scratch paper, text files or Basecamp Whiteboard usage, you’ll need clear writing platforms which allow you to brainstorm. Some of the more popular formats could also be Excel, Google Calendars or anything which allows date, time and subject to be recorded accurately. The goal is to plan weekly, daily and monthly schedules which prevent sudden posting, often times which leads to misunderstood content and uneventful search engine optimization opportunities, both which should be avoided when blogging professionally.
Some people even love using their email clients’ calendar features to plan content. If you wish to download cheats, WordPress offers their Editorial Calendar for installation as plugin. We don’t cheat though, right?
Define Goals By Month
Every blog aims to accomplish traffic, sales or communication goals throughout the year; in the planning phases of your editorial calendar, you’ll need to think about several underlying factors which directly contribute to your blog’s health. Considerations which need to be made are:
Number of posts you’ll indefinitely be able to provide each week with your current schedule
What topics you’ll need to cover, and during what days
Any seasonal additions you wish to cover; for example, you’ll probably want relationship blogs to shine during Valentine’s Day and should treat titles for that month with care.
How many people will be expected to contribute
If you’ll entertain guest posts and allowing enough time to contact these individuals
Once you’ve laid down the framework for goal setting posts, you’ll definitely need to have optimization in mind since your ultimate goal is search visibility. Therefore, this leads us into the keyword phase.
Planning Keywords
Although your content will need the necessary unique personal touch, having relevant titles and keywords will always be necessary. Therefore, you should take the following into consideration when planning your content each month to assure proper validity of keywords while paying attention to KWD and other factors which could either help or convolute your content and wage heavy Panda penalties.
Gather your Excel spreadsheet and make date, title of blog, title of content and keywords columns.
In each row, plan the title and keywords accordingly, making sure your key phrase appears within the title as needed.
Plan each day of posting in this manner to assure no repetitive titles are being written, and excessive keyword usage isn’t transpiring.
When you’ve scripted the titles and configured adequate keywords to use, you’ll probably need to move on towards deciding on the content, and whether you’ll need to implement research into your content or if the topic is known well enough to avoid this. You could make a notation on each row in Excel as to whether research needs completed.
Deep Content Planning
Aside from research, there are much deeper intricacies when considering what content will be written, and on what day, all of which should tap into your business’ creativity. Your end results of having engaging readers and content which teaches instead of pushes sales could go awry without actually planning what points should be covered by you, or staff writers. Consider these points when planning your content each month:
What time of season is this? Would something that hits holidays work for my content?
Whether you’ll plan regular articles, video assistances or how-to’s
If your company is anticipating big announcements during a given month
What your guest bloggers need to cover, if anything
Which other posts your content should link to (since internal linking is very important)
The inevitable task of planning your content will rely on cooperation with everyone, which means that planning content could be the entire writing teams’ effort, or at least fairly opinionated. Once you’ve figured out the exact scope of content, notations to your Excel file and editorial calendar can be made, and you’re almost set.
Pull Out Your Personal Calendars
Once the main calendars have been filled with content, perhaps now’s the time to check your own appointment books to see if birthdays, retirements or anniversaries are upcoming. Should you include these? This is completely up to you, yet all other calendars from participating writers should be entertained if yours is employed for your editorial calendar creation since fair is fair. You could always implement popular holidays, movements or anything else which is globally or nationally recognized. All told, you’ll definitely want to consider all other calendars into the mix.
Check Over Your Current Plan
If you’ve created your calendar well ahead of schedule, it’s now time to double check your work. Did you go slightly heavier on keywords than you meant to? Did you forget to include categories which haven’t been blogged for quite some time? Go over the current ideas with fine tooth combs before calling the calendar completed as once you’ve passed out the calendar, it should be final. Also, make sure you’ve properly planned who’s writing what; if need be, color code each posting day with different writers, and append a legend to your Excel spreadsheet if using one. If this feature isn’t viable, you’ll also have the option of writing the person’s name on the calendar so they can reference when it’s their turn.
Save The Spreadsheet And Send
Once the proposed editorial calendar is completed, and your web-based calendars have been updated with simply date, title and name, you can take the spreadsheet created and email everyone who’ll be writing during the month so they can collaborate their delegated days with personal schedules. They can see the keywords, titles, categories and instill their own creativity from there. Always give 2-5 days of lag time for people to comment or request changes since the goal with numerous writers is appeasing them all. Finally, once the calendar has been totally approved by everyone, make sure to send a follow-up email finalizing the calendar for the month so everyone can understand the changes are now final.
Conclusion
When writing your editorial calendars out, the goal for planning your content is to step back and see what special effects you’ll be able to create within your content which compliments the month and everything embodying the span of time which you intend to plan your content around. If birthdays or other special holidays are coming, you need to implement these into your content writing schedules. The more accurate your editorial calendars are, the better your SEO efforts will reflect in search results, and the more readable your content will appear since everyone simply wants an excellent blog to read with numerous contributing editors involved.

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Apr
24
2018

Cheap Hotels in Canada-Canada Cheap Hotels

Cheap Canada hotels are well designed and equipped to ensure that the business as well as leisure travelers prefer to stay and enjoy their trip to Canada. Notwithstanding, cheap hotels in Canada offer special rooms for physically challenged people so that there are no problems for such people. In addition to providing excellent accommodation facilities, cheap hotels in Canada offer ideal ambience and high standard of hospitality.
Tourists traveling to Canada can opt from plenty of options in terms of accommodation facilities in the country. Accommodation facilities in Canada are considered one of the best in North America; whereas cheap hotels in Canada are comfortable, these hotels are affordable at the same time. The high standard services offered by various hotels in Canada ensure that travelers have an unforgettable holiday experience in Canada.
Cheap hotels in Canada are known for their higher standard of hospitality and perfect ambience. Canada cheap hotels provide a friendly ambience to travelers so that they can enjoy the travel and revisit Canada. Hotels in Canada hire professionals who help in the delivery of seamless services in hospitality and accommodation. Notwithstanding, cheap hotels in Canada provide advance reservations for room bookings and many of them are opened for online booking.
Room facilities are available round the clock in Canada. Cheap hotels in Canada offer excellent range of accommodation services to travelers who flock in large numbers to various cities. Additionally, cheap hotels in Canada have well-furnished rooms. In addition to well-furnished rooms, cheap hotels in Canada have Big screen TV’s, Video’s and Stereo CD’s – a full enjoyment package. All the rooms in Canada cheap hotels are fitted with air conditioners so that there is no complain.
Some Major Cheap Hotels in Canada
Cheap hotels in Canada possess facilities such as microwave, stove, dishwasher, and large refrigerator with icemaker, waste-disposal and a wide variety of utensils amongst others. Weather condition in Canada is conducive for travel and tourism. Ice skating is a popular sport during winters in Canada. As Canada has an extensive coastline on its north, east, and west, there are some beautiful beaches which attract travelers from around the world.
Canada is considered a leading producer of dairy products. Additionally, because of its vast size, Canada has more lakes than any other country, containing much of the world’s fresh water. Fresh-water glaciers in the Canadian Rockies and the Coast Mountains make it one the loveliest place to live in. Being an advanced industrial nation, research plays a key role for economic development of Canada. Additionally, Canada’s high-quality scientific and technological development is renowned throughout the world.
A number of tourist destinations in Canada including of Barrie, Collingwood, Hamilton, Huntsville, Kitchener, London, Mississauga, Niagara Falls, Ottawa, Owen Sound, Sarnia, Toronto, Windsor, etc. have a number of cheap hotels. Known for offering extensive range of standard accommodation facilities, cheap hotels in Canada are ranked for hygiene and hospitality. Notwithstanding, cheap hotels in Canada not only provide attractive and accommodation stay, the stay is pleasing and economic.

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